About Virgin Money
Who are Virgin Money?
Virgin Money was set up by Richard Branson in 1995 with the aim of giving customers a better deal. But we also want banking to be about more than just interest rates and statements.
As part of our quest to make banking better, we want to use our expertise with money to do some good in the world too. You can find out more about what we’ve been up to, and the products and services we offer, at virginmoney.com.
Why sponsor the London Marathon?
It’s an honour to be linked to such an iconic event, but we didn’t want to just paint the city red. We like to sponsor events we can bring real value to somehow. So we did a lot of research around the Marathon and all that’s linked to it – including the communities of runners, fundraisers and charities that make it so special.
Since the first race in 1981, runners have raised more than £830 million for good causes. In fact, the Marathon is the largest annual one day fundraising event in the world. A lot of money is raised through online donation sites, who naturally charge for the service they provide.
We thought we could put our expertise with money and our financial systems to good use, and come up with an alternative that’s 100 per cent not-for-profit. So millions more £s would go where they’re needed most. Our online donation site virginmoneygiving.com was born.
More about Virgin Money Giving
We pledged to help the runners raise an extra £250 million in the first five years of our Marathon sponsorship, and Virgin Money Giving has been a big part of that. It takes just minutes to set up and share a page, and there are lots of great fundraising ideas, tips and tools to help everyone raise more.
As well as being the official fundraising website for the Marathon, Virgin Money Giving has helped thousands of events and charities, big and small, throughout the UK raise hundreds of millions of pounds. And because it’s 100 per cent not-for-profit, an extra £9.5 million has reached charities because fundraisers used virginmoneygiving.com instead of a site with higher fees*.
We’ll always be grateful to the London Marathon for inspiring us to come up with virginmoneygiving.com. And we’re committed to helping the race raise even more for charity in the coming years.